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1952

THE FIRST CONSTELLATION

Named after the eight stars emblazoned on its crest, the Constellation was launched by OMEGA in 1952. Because of its high-quality construction and unfaltering precision, the Constellation quickly became known as “the Swiss watch”.

The eight stars on the Constellation medallion represent eight precision records that OMEGA set at Kew-Teddington and the Geneva Observatory during the mid-20th century. The iconic engraving of the stars and observatory are in homage to these results, as well as the incredible accuracy that the Constellation watch offered, and still offers, to consumers

The first model in the OMEGA Constellation collection
The Constellation insignia depicted on the cupola of the Geneva Observatory
1955

THE FIRST LADYMATIC

The Ladymatic, OMEGA’s first ladies’ automatic wristwatch, was a sensational success right from its launch in 1955 and was revolutionary for combining compact size with elegant good looks. Having passed all chronometer testing with flying colours, its movement became the world’s smallest rotor-equipped automatic calibre to obtain an official rating certificate with special mention.

First gold Ladymatic watch
The steel version of the Ladymatic watch
1956

16 December, Arrival

POLAR FLIGHT TEST

In the middle of winter, OMEGA technicians put the Seamaster to an extreme real-life challenge, strapping it to the hull of Canadian Pacific Airways flight 302, bound for Amsterdam from Canada, via the polar route. After nearly nine hours of continuous exposure to the elements, the Seamaster was examined by the captain, mechanics and airport officials who found it to be in “perfect working order and keeping good time”.

The Seamaster watch fixed to the fuselage of the aircraft
1956

26 January – 5 February

CORTINA D’AMPEZZO

In the Giant Slalom event at the Olympic Games – the winner was so far ahead of his nearest rival (an incredible 6.2 seconds), he was convinced the clocks had malfunctioned. But OMEGA’s timing was flawless and it went down as the greatest margin of victory in the event's history.

Poster for the 1956 Olympic Winter Games in Cortina d'Ampezzo
1956

22 November – 8 December

TIMING DOWN UNDER

To get to the Olympic Games in Melbourne on time, OMEGA sent 2,475 kg of equipment on a boat bound for Australia. Leaving in August and arriving in November, the 42 boxes were insured for CHF 1 million, and included many sophisticated technologies such as the new Swim Eight-O-Matic Timer, a semi-automatic device that could determine the closest swimming results.

Poster for the 1956 Olympic Games in Melbourne
The Olympic flame in Melbourne, 1956
1957

THREE LEGENDS ARE BORN

In 1957 OMEGA introduced its Professional line of watches. The line consisted of three watches that were all to become legends in their own rights – the Speedmaster, the Seamaster 300 and the Railmaster.

The Speedmaster was destined for a future of pioneering space exploration with NASA, and became known as “the Moonwatch”. The Seamaster 300 ushered in a new era of underwater discovery, while the Railmaster was OMEGA’s first commercially available watch able to resist magnetism more than 1,000 gauss, becoming a timeless symbol of earth-bound precision.

The 1957 professional watches by OMEGA: the Speedmaster, Seamaster 300 and Railmaster
1960

25 August – 11 September

ANCIENT CITY: NEW TECHNOLOGY

Rome’s ancient setting was a dramatic backdrop to the 1960 Olympic Games, which saw the first large electronic scoreboards and the first television coverage. As the demand for timekeepers had increased, OMEGA tripled its staff at the Games. Precise timing played a crucial role in the 100 m, where the winning margin was just 0.01 seconds.

Poster for the 1960 Olympic Games in Rome
Crowded stadium during the 1960 Olympic Games in Rome
1960

TO A FUTURE PRESIDENT

In the lead up to the 1960 presidential election, Senator John F. Kennedy received a prophetically engraved OMEGA Slimline watch from his friend Grant Stockdale. Following his victory, Kennedy wore the watch during his inauguration on 20 January 1961.

Kennedy’s Slimline watch can now be seen at the OMEGA Museum in Biel/Bienne, Switzerland. It’s also a little known fact, that Jackie Kennedy wrote numerous letters in which she described her admiration for her husband’s OMEGA watch.

John F. Kennedy's OMEGA Slimline watch
The engraved caseback of John F. Kennedy's OMEGA watch
1962

3 October

THE FIRST SPEEDMASTER IN SPACE

Nearly two and a half years before the OMEGA Speedmaster was qualified by NASA for all its manned space flights, astronaut Wally Schirra wore his own Speedmaster chronograph into space on the Mercury Sigma 7 mission. Flying into uncharted territory, Wally orbited the Earth six times in a mission that would last 9 hours, 13 minutes and 11 seconds.

As NASA’s space programme evolved, Schirra went on to record a remarkable 295 hours in space, aboard both Gemini and Apollo flights. On every one of these missions, he was accompanied by his OMEGA Speedmaster.

The OMEGA Speedmaster worn in space by Wally Schirra
1965

1 March

NASA TESTS AND QUALIFIES THE SPEEDMASTER

As part of a rapidly accelerating space program, OMEGA was one of four watch brands invited to submit timepieces for NASA certification. The chronographs were subjected to challenges that were intended to almost test them to destruction. Only one watch survived and was then certified for all manned space missions and Extravehicular Activity (EVA) – the OMEGA Speedmaster.

More than half a century after it was first qualified for space flight, the original Speedmaster Professional is still the only watch certified by NASA, and other international space agencies, for Extravehicular Activity (EVA). OMEGA is proud that the precision and reliability of its Speedmaster watches has played an active role in the rich legacy of space exploration.

The OMEGA Speedmaster watch certified for NASA's manned missions
A NASA engineer testing a Speedmaster
Gemini Spacecraft laboratories
One of OMEGA's Speedmasters being tested
1967

22 July, First official use

THE FIRST TOUCHPADS

Improving timekeeping for a new generation of athletes, OMEGA introduced the world’s first swimming Touchpads at the Pan-American games in 1967. The introduction of Touchpad technology dramatically increased the accuracy of swimming results, with swimmers able to stop the clock themselves.

Previously, judges had been required to look for the moment that each swimmer touched the wall. Inaccuracies and potential disputes were common as up to three judges per lane each had stopwatches and often recorded conflicting results. The Touchpads solved this problem and has been used in every summer Games since 1968.

OMEGA swimming touchpad during the 1967 Pan-American games
1967

THE DE VILLE IS BORN

In 1967 the De Ville dropped “Seamaster” from its name and became a line in its own right. At its launch, the De Ville generated considerable attention due to the fact that it combined OMEGA’s already-proven movements with meticulous finish and design. Simpler, slimmer and more varied, the collection was instantly appreciated for its refined form.

Since then, the timeless good looks of the De Ville have remained untouched. Inside the case, the timepieces in the De Ville family have become equally as impressive. Today, they are also equipped with OMEGA’s state-of-the-industry technology.

Front view of an OMEGA De Ville automatic watch
1980 De Ville logo “Chicago Skyline”
1968

12 – 27 October

THE GREAT LEAP

Mexico City was the first time that electronic timekeeping was officially used in all events at the Olympic Games. For those watching, the Games would be remembered for one of the most astonishing long jumps in history. The winning 8.9 m leap broke the record by 55 cm, sending shockwaves around the stadium. More than 40 years later, it remains the Olympic Long Jump record.

View of the stadium during the 1968 Olympic Games in Mexico
Poster for the 1968 Olympic Games in Mexico
1969

21 July

THE FIRST JOURNEY TO THE MOON

In a world-changing moment, the first human beings walked onto the Moon at 02:56 GMT on 21 July 1969. An essential part of each astronaut's space kit was the OMEGA Speedmaster Professional.

Qualified by NASA in 1965 as the only watch for all manned space missions and Extravehicular Activity (EVA), the Speedmaster made up an official part of each astronaut’s kit. After the Apollo 11 landing, the Speedmaster became forever known as “the Moonwatch”.

The first-ever Moonwalk lasted a total of two and a half hours, The astronauts gathered lunar samples and carried out experiments. Following in their footsteps would be ten more astronauts in the subsequent three years, each with an OMEGA Speedmaster strapped to his spacesuit with a Velcro strap.

Buzz Aldrin in the cockpit of the Lunar Module, wearing his OMEGA Speedmaster
Speedmaster Moonwatch professional chronograph 42 mmSpeedmaster Moonwatch professional chronograph 42 mm
The iconic footprint made on the lunar surface during the first journey to the moon
1969

ABOARD THE FIRST CONCORDE

In 1969, a new aircraft was unveiled for a new age – the Concorde SST. Extreme precision was required to meet the needs of this extraordinarily fast plane during its test flight programme. Therefore, mounted in the cockpit panels of this prototype supersonic jet, were nine OMEGA instruments used to measure time.

After successful testing of the Concorde, OMEGA time measuring instruments were made standard components for several Concordes built until the fleet was retired in 2003. Many of the Concorde crew also chose to wear OMEGA watches to keep accurate time close at hand. One of those was Captain John Hackett, the first person to pilot Concorde over the Atlantic Ocean. He wore the same model of OMEGA Speedmaster that was flight-qualified by NASA for its manned space missions.

John Hackett’s watch can be seen at the OMEGA Museum
OMEGA instruments on the cockpit panel of the Concorde
OMEGA time measuring instruments used in the Concorde
1970

17 April, Landing

LUCKY 13

On 11 April, at 13:13 Houston time, Apollo 13 was launched, destined for the Moon. Following a disastrous explosion of an oxygen-tank, the crew was left stranded in space with minimal power. Thankfully, they were equipped with OMEGA Speedmasters.

Among the many challenges faced by the astronauts was manually firing an engine to correctly align the damaged craft for re-entry into the Earth’s atmosphere. Using their Speedmaster watches the crew successfully timed a 14-second burn that saw them splash down to much relief on 17 April – 142 hours and 54 minutes after launch.

“HOUSTON, WE’VE HAD A PROBLEM HERE.” In truth, Apollo 13 had several problems, all of them critical.
Fleeing the damaged Command Module, the crew evacuated to the tiny Aquarius Lunar Module
to conserve power, fabricating a makeshift filter to absorb poisonous levels of CO2.
The astronauts of Apollo 13 in full space suits
Apollo 13 capsule landing
1970

5 October

THE SILVER SNOOPY AWARD

As a mark of gratitude for its contributions to “the success of human space flight missions”, as well as to the successful return of the Apollo 13 crew, OMEGA was presented with the “Silver Snoopy Award” in 1970 – a sterling silver lapel pin and certificate that represented the highest distinction awarded by NASA astronauts.

When the award was first created, Snoopy was chosen as its mascot because of his ability to keep things light in serious situations. According to NASA, Snoopy would “emphasize mission success and act as a watchdog”. The award is proudly displayed at the OMEGA Museum in Biel/Bienne, Switzerland.

Astronaut Thomas Stafford hands the Silver Snoopy Award to Hans Widmer, OMEGA’s technical manager
The Silver Snoopy Award received by OMEGA
The Silver Snoopy Award
1972

7 December, Apollo 17

LAST MISSION TO THE MOON

The Apollo 17 mission, led by Commander Eugene Cernan, was NASA’s final visit to the Moon and is remembered for several records including the longest manned lunar flight. Once again, OMEGA's iconic timepiece played an important role. While Cernan and the mission's pilot spent over three days on the Moon, the crew member who remained in lunar orbit used his Speedmaster during heat and flow convection experiments. When he returned to Earth, the Service Module Captain, who had taken his own Speedmaster along with his official kit, engraved his personal Speedmaster with the words “FLOWN IN C.S.M. TO THE MOON”, “APOLLO 17” and his signature. On the edge of the watch he engraved “HEAT FLOW EXPR” and “6 – 19 DEC 1972”.

Today, the watch represents one of the few privately-owned Speedmasters worn during the Apollo missions.

Module Captain' Apollo 17 watch
Eugene Cernan on the Moon next to the American flag
Last mission to the moon
1974

25 February, Certification

THE MOST ACCURATE WRISTWATCH EVER

After a decade of development, OMEGA launched the Megaquartz movement, a wristwatch-sized calibre that was certified as a “Marine Chronometer”. Due to its routine variation of less than 0.002 seconds per day, it remains the world’s first and only wristwatch to receive this distinction.

In the pre-computer age, marine chronometers were crucial for maritime navigation and had bulky movements due to the need for extreme precision. They were stringently tested and certified because if a chronometer were to fail, a ship could be lost. Today, OMEGA’s Marine Chronometer can be viewed at the OMEGA Museum in Biel/Bienne, Switzerland.

OMEGA Constellation
1975

17 July

A HISTORIC HANDSHAKE

In 1975, the Apollo and Soyuz capsules became the first ever spacecraft to meet and dock in space. For America and Russia, it represented the possibility of thawing Cold War tensions. When Commanders Stafford and Leonov embraced and shook hands, they, and the rest of the crew, wore OMEGA Speedmasters – one side set to Houston, the other to Baikonur time.

Soon after this mission, the Speedmaster was adopted as the official watch of the Russian Space Agency, mirroring the certification extended by NASA ten years earlier. The Speedmaster is still regularly seen today upon the wrists of astronauts and cosmonauts on board the International Space Station.

Thomas P. Stafford and Aleksey A. Leonov meet between both space stations
The Speedmasters of the American and Russian astronauts
Thomas P. Stafford and Aleksey A. Leonov
1976

17 July – 1 August

SEVEN PERFECT SCORES

The Olympic Games Montreal 1976 was a momentous year for one young Romanian gymnast. At just 14 years old she won three Olympic gold medals and was awarded the maximum score of 10.0 for seven of her performances. As this was the first time a perfect 10 had ever been given in the history of women’s gymnastics, the new video matrix scoreboards displayed the score as 1.00.

Poster for the 1976 Olympic Games in Montreal
View of the gymnastics hall
1978

NAVAL PEDIGREE

By the 1970s, OMEGA had a solid reputation in the manufacture of divers’ watches. The OMEGA Seamaster Professional 200 m was one of that decade’s best. Notable for its octagonal steel case and luminous black dial, it was selected in 1978 as the watch of choice by The Naval Hydrographic and Oceanographic Service (SHOM). This French government agency was responsible for producing the official maps and charts for divers at sea and OMEGA provided them with just the right timepiece for their meticulous and demanding work. Reflecting that support, the watch is today more commonly known as the OMEGA Seamaster Professional “SHOM”.

OMEGA Seamaster Professional
1980

13 – 24 February

LAKE PLACID

No one gave a group of American college students a chance against the hardened professionals of the Soviet team. At full-time the score stood at 4-3 and the U.S. Hockey Team had ended thirty years of Soviet domination and performed the unforgettable “miracle on ice”.

Poster for the 1980 Olympic Games in Lake Placid
1981

4 November

A RECORD FREEDIVE

Off the coast of Elba, Italy in 1981, Jacques Mayol took the sport of freediving to a new level at the age of 54. Accompanied by his OMEGA Seamaster, Mayol dived to a record-breaking depth of 101 metres on a single breath of air.

During the dive Mayol took his body to the very extremes of human endurance, his heart rate plummeting from 60 beats per minute to only 27 – less than one beat every two seconds. Around two years later Mayol returned to break his own record, reaching a new depth of 105 metres

OMEGA Seamaster dive watch
Jacques Mayol wearing his Seamaster dive watch
1983

THE SAVIOUR OF AN INDUSTRY

In 1983, Nicolas G. Hayek took on the challenge of revitalising the ailing Swiss watchmaking industry. Following the merger of ASUAG and SSIH, Hayek was made CEO and instated a range of measures aimed at preserving the long heritage of Swiss horology.

Within five years, Hayek had elevated the company (renamed SMH and then later Swatch Group) from an unknown future to the status of most valuable watchmaker in the world. Today, the Swiss watchmaking industry continues to flourish thanks to his foresight and dedication.

Nicolas G. Hayek becomes CEO of the Swatch Group
1984

28 July – 12 August

FOUR GOLDS AND THE ULTIMATE GOAL

At the Olympic Games Los Angeles 1984, OMEGA introduced several new timekeeping technologies, including pressure-sensitive false start detectors that were used in swimming and athletics. By winning the 100 m, 200 m, long jump and 4 x 100 m relay, one exceptional American athlete took home four golds and achieved his ultimate goal of matching the same medal haul as his hero from the controversial Olympic Games Berlin 1936.

Crowd in a stadium at the Olympic Games Los Angeles 1984
Poster for the 1984 Olympic Games in Los Angeles
1988

17 September – 2 October

THE FIRST COMPUTERISED OLYMPICS

At 14 x 9 metres, OMEGA’s colour video matrix board was a clear sign that a new era in timekeeping had begun. Though fully computerised, Seoul was not lacking in human drama. In the backstroke heats, two swimmers from Italy and Australia recorded precisely the same times in not one, but two races. It was only in the thrid race that the Italian qualified by a 0.13 second margin.

Poster for the 1988 Olympic Games in Seoul
Timekeeping board in Seoul
1989

30 December, Arrival at South Pole

A FIRST FOR ANTARCTIC EXPLORATION

Legendary Italian mountaineer Reinhold Messner made the world’s first crossing of Antarctica by foot. Using his OMEGA Speedmaster for navigation, Messner walked for three months to complete the arduous, 2,800 km journey, routinely withstanding temperatures of -40°C and winds exceeding 145 km/h.

Reinhold Messner at the South Pole with his OMEGA watch
1993

1 July, Launch at Baikonour

A YEAR IN SPACE

In 1993, an OMEGA Speedmaster spent a full 365-day stay on the Russian Mir space station to test the effects of a prolonged zero gravity environment on the watch. At the end of its stay – around 5840 orbits of the Earth – the Speedmaster was found to be in perfect working order, keeping time as accurately as the day its voyage began.

Russian space station Mir
The OMEGA Speedmaster that spent a year in space
Cosmonauts in 0 gravity
1995

13 November, World Premiere in New York

GOLDENEYE : 007’S FIRST SEAMASTER

The OMEGA Seamaster took on a new supporting role in 1995 with the launch of James Bond film, GoldenEye. Given the spy’s penchant for style and need for faultless equipment, the Seamaster was a natural choice. In the decades since, a Seamaster has faithfully served Bond on every one of his action-packed missions.

GoldenEye Poster
Seamaster 300M QuartzSeamaster 300M Quartz
1995

TIMELESS BEAUTY

Chosen for her fashion flair and style, supermodel Cindy Crawford became an OMEGA brand ambassador in 1995. Crawford perfectly expresses many of OMEGA’s values, including quality, reliability and respect for tradition.

In her first year as brand ambassador, Crawford participated not only in advertising campaigns, but also in events and product design. Twenty years on, OMEGA’s relationship with Crawford has only grown deeper. Cindy and OMEGA recently partnered to support ORBIS International in its fight against blindness in remote communities around the world.

Cindy Crawford, new OMEGA brand ambassador
1997

9 December, World Premiere in London

TOMORROW NEVER DIES

In Tomorrow Never Dies, James Bond battles the machinations of an evil media mogul who plans to trigger a conflict between China and the UK. Our hero relies for the first time on his Seamaster Diver 300M automatic chronometer with a blue dial. This superb dive watch was retrofitted with a detonator by a friendly Chinese spy and it also starred in the opening credits.

Poster for Tomorrow Never Dies
Seamaster 300M ChronometerSeamaster 300M Chronometer
1999

12 April

A REVOLUTIONARY NEW ESCAPEMENT

Signalling a turning point in mechanical watchmaking, OMEGA released the industry’s first practical new watch escapement in some 250 years – the Co-Axial escapement. Using smaller contact surfaces, the Co-Axial escapement produces less friction and requires less lubrication, making it far more reliable than traditional movements.

Developed by inventor George Daniels (1926 – 2011), the Co-Axial escapement was both a leap forward in watchmaking and a symbol of OMEGA’s on-going dedication to the pioneering spirit.

De Ville watch with a Co-Axial escapement
George Daniels, inventor of the Co-Axial escapement
OMEGA Co-Axial watch escapement
1999

8 November, World Premiere in Los Angeles

THE WORLD IS NOT ENOUGH

In The World Is Not Enough, Bond must prevent an ex-KGB man turned terrorist from detonating a nuclear device intended to blow up a vital oil pipeline. In Q’s laboratory, 007’s Seamaster Diver 300M is equipped with a strong light and a miniature grappling hook attached to a 50-foot (15 metres) microfilament strong enough to support 800 pounds (362 kg), options that never quite made it into the OMEGA catalogue.

Poster for The World is not Enough
Seamaster 300M ChronometerSeamaster 300M Chronometer
2000

5 December

THE FIRST BOUTIQUE

OMEGA opened its first flagship store on Bahnhofstrasse in Zurich in 2000. For the first time ever, the entire OMEGA range was available in one location. Thanks to the popularity of the concept, more than 300 OMEGA boutiques can now be visited at the world’s most prestigious retail addresses, in cities like London, Rome, Hong Kong and New York.

Nicolas G. Hayek attends the opening of OMEGA’s first boutique
The story of Omega