ENDGAME FOR THE STARTING PISTOL

Of the many timekeeping innovations introduced at the Olympic Winter Games Vancouver 2010, OMEGA’s futuristic red flash gun generated the most interest, as it replaced the starting pistol that had been part of Olympic timekeeping for decades.

Timekeeping played a crucial role in the ice hockey final. With just 25 seconds of regular play remaining, the USA scored, forcing the game into overtime. Canada’s winning goal came 7 minutes and 40 seconds into the sudden-death extra period.