Breadcrumb
Especially for the occasion, the brand installed its stunning new Countdown Clock at the Piazza del Duomo. Positioned next to Milano’s iconic cathedral, the clock has been tailor-made to resemble a giant snow globe, with a special airflow system that creates a continuous artificial snowfall effect around the competition logo. On the outside, two digital displays keep track of the days, hours, minutes, and seconds until the Opening Ceremony of the Olympic Winter Games on February 6th, 2026, as well as the Paralympic Winter Games, beginning on March 6th.
“We can already feel the anticipation and excitement building. We know the athletes will have their dreams set on this huge upcoming event.”
COUNTDOWN TO THE OLYMPIC WINTER GAMES
COUNTDOWN TO THE PARALYMPIC WINTER GAMES